Yeah, that's just for PC though. When you look anywhere else it's all too common to find digital at parity or even more expensive than physical releases (with price drops and used sales). An example off the top of my head, Fable II is $20 on XBM, and obtainable for ~$5 from eBay. I've bought brand new sealed copies of the Limited Edition and the Ultimate Hits versions for less than $20.